This research investigates why many organizations fail to implement AI effectively, focusing on readiness rather than technology. In automotive after-sales services, it identifies gaps between systems and AI ambitions. The study develops a framework aligning people, processes, and capabilities, helping organizations achieve sustainable and successful AI adoption.

This research explores next-generation digital twins—virtual representations of real-world systems that support decision-making through simulation and AI. By combining decentralization, privacy-preserving architectures, explainable AI, and scenario analysis, the work aims to help individuals and organizations evaluate alternative futures, make informed decisions, and build more transparent intelligent systems.

This study shows that digital marketing significantly strengthens the entrepreneurial culture of footwear MIPEs in Trujillo. Increased use of digital tools improves organizational performance, innovation, and decision-making, while enhancing motivation and leadership. Social media, web positioning, and e-commerce are key drivers of sustainable growth and competitiveness.