This research examines why AI adoption often fails in medium-sized businesses despite significant investment. By interviewing employees and leaders, it develops a practical framework that treats AI as a new colleague requiring onboarding, trust, and cultural integration. The findings will help organisations implement AI more successfully and improve long-term adoption.

This research examines the overlap between IBS and eating disorder–like behaviours, where conflicting dietary advice creates clinical uncertainty. By interviewing patients and providers, it identifies two distinct groups based on motivation for food restriction. The goal is to develop tools that improve nutrition counselling and support better, safer patient care.