Making AI Stick: A Framework for Smarter Adoption - Erin Okhrymenko

Year
2026
Organisation
Aston University
Tags
artificial intelligence
AI Adoption
AI Implementation
Medium-Sized Businesses
digital transformation
Change Management
human-AI collaboration
Organisational Culture
Workplace Innovation
Technology Adoption
Business Strategy
AI Onboarding
Employee Engagement
Thematic analysis
qualitative research
Innovation Management
Organisational Behaviour
Digital Workplace
Technology Management
Business Research
Summary

This research examines why AI adoption often fails in medium-sized businesses despite significant investment. By interviewing employees and leaders, it develops a practical framework that treats AI as a new colleague requiring onboarding, trust, and cultural integration. The findings will help organisations implement AI more successfully and improve long-term adoption.