This research investigates how people strategically spread gossip by reasoning about social networks. Through laboratory experiments and real-world friendship networks, it shows that individuals balance social distance and popularity to maximize information spread while minimizing personal risk, revealing sophisticated cognitive mechanisms that support human communication and social intelligence.

This research investigates how AI-generated dating profiles influence romantic attraction. An experimental study found that people were less willing to date someone they believed had used AI than someone who received similar help from a friend, suggesting AI-assisted dating may undermine authenticity and reduce social appeal despite its growing popularity.