This research examines why AI adoption often fails in medium-sized businesses despite significant investment. By interviewing employees and leaders, it develops a practical framework that treats AI as a new colleague requiring onboarding, trust, and cultural integration. The findings will help organisations implement AI more successfully and improve long-term adoption.

This talk explores emotional resistance to AI through a personal storytelling project. It argues that AI adoption is an adaptive challenge tied to identity, not just technology. Using Robert Kegan’s framework, it demonstrates how testing limiting beliefs can reduce resistance, emphasizing that successful AI integration depends on addressing human concerns about autonomy, competence, and connection.

This research highlights high stress levels in creative industries and examines gaps in post-secondary curricula. By analysing course content through project management theory, it identifies missing focus on risk, conflict, and change management. Integrating these skills could foster healthier, more sustainable work environments for future creative professionals across sectors.