This research investigates how writing shapes success in the Canadian art world. Interviews reveal that artists’ written statements often outweigh their artwork in curatorial decisions, driven by institutional and funding pressures. The study highlights tensions between creativity and bureaucracy, advocating for space where art can exist beyond institutional demands.

As generative AI reshapes the advertising industry, this research shows creativity is not replaced but redistributed. Through interviews and immersive fieldwork, a four-stage framework—readiness, co-creativity, validation, and execution—reveals how humans and AI can collaborate to amplify creative potential rather than diminish it.