This research argues that traditional self-sacrificing hero narratives no longer fit a complex, modern world. Using an animated screenplay as a case study, it proposes a metamodern approach centered on collective liberation. The work blends critical theory and creative practice to show how contemporary storytelling can inspire collaboration rather than individual heroism.

As generative AI reshapes the advertising industry, this research shows creativity is not replaced but redistributed. Through interviews and immersive fieldwork, a four-stage framework—readiness, co-creativity, validation, and execution—reveals how humans and AI can collaborate to amplify creative potential rather than diminish it.