This project develops a strategy to improve visibility and engagement for film archives like the TIFF Film Reference Library. By addressing access barriers and promoting community partnerships, it aims to increase public awareness and support. The work highlights the cultural and economic importance of preserving and accessing audiovisual heritage.

This research examines how non-profit arts organisations balance ethics and economics under financial pressure. Using data-driven decision-making and “concerned markets,” it shows how these organisations protect mission, affordability, and community care while sustaining operations, demonstrating that cultural institutions quietly support resilience, inclusion, and long-term social value.